NEWSROOM

Alliance Health Networks adds Jay Shaffer as vice president of consumer experience and corporate marketing

March 29, 2010

Alliance Health Networks, owners of America’s largest online health networks, welcomes ecommerce veteran and expert Jay Shaffer as its vice president of consumer experience and corporate marketing.

With more than 15 years experience working with brands like Power Reviews, Wine.com and Ofoto (now Kodak EasyShare Gallery), along with expertise in creating lasting consumer experiences, Shaffer helps guide the online marketing and community development for Alliance Health Networks.

“Our mission is to put people in greater control of their health,” said CEO Stead Burwell. “Creating online communities around specific health conditions not only taps into social networking using new media but delivers real value in connecting like-minded individuals who actively support one another.”

Shaffer joined Alliance Health Networks to guide the process of turning informed individuals into engaged, enthusiastic community participants and supporters. His expertise will assist Alliance Health Networks as it builds various online social health networks focused on living with specific medical challenges, just like DiabeticConnect.com brings people coping with diabetes together in a unified online community.

“Healthcare is on everyone’s mind these days, with more and more people going online in search of information and answers to their specific healthcare questions,” Shaffer said. “I know the commanding effect both the wisdom of the crowd and the individual voice play in today’s online world. I plan to harness this power via social networking in a way that empowers consumers to make better health related choices. Learning from each others’ insights, experiences and recommendations, along with contributions from physicians and professional healthcare advocates, we can advance both the quality of care and the quality of life.”

Shaffer reports directly to the CEO and oversees a team of four marketing, communication and design professionals at Alliance Health Networks. He has responsibility for overall consumer experience across the network of communities, corporate marketing and public relations efforts for the company.

About Alliance Health Networks, Inc.

Alliance Health Networks manages social health networks that unite individuals and market participants in online communities. Its first health network, DiabeticConnect.com, has attracted more than 150,000 people living with diabetes and receives monthly traffic in excess of one million unique visitors. Alliance Health properties provide tools and services specifically designed to help members share health-related information and experiences. For more information call (801) 355-6002 or visit AllianceHealth.com.

Associated Multimedia

Jay Shaffer headshot

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